Profile
Retain the Flame: Full-Service Legal Representation
RTRLAW is a dynamic, full-service law firm serving Jacksonville and the surrounding North Florida communities. Founded in 1988 by Eliot Reifkind, the firm has grown from a focused personal injury practice into a comprehensive legal powerhouse. For over 35 years, their motto ‘Retain the Flame’ has symbolized their burning desire to fight for justice and their clients’ rights. While they are widely recognized for their aggressive representation in accident cases, RTRLAW has expanded its expertise to cover a vast array of legal needs. Whether you are looking to find a lawyer for a complex divorce or need to order an attorney to handle a real estate closing, RTRLAW offers the resources of a large firm with the personalized attention of a local neighbor.
Diverse Practice Areas
The firm provides expert counsel across multiple disciplines, ensuring they can support clients through all stages of life:
- Personal Injury: fighting for victims of car accidents, slip and falls, and negligence to secure maximum compensation.
- Workers’ Compensation: Advocating for employees injured on the job to ensure they receive the benefits they deserve.
- Family Law: Guiding families through emotional transitions such as Divorce, child custody, and support disputes.
- Real Estate Law: Handling residential and commercial closings, lease negotiations, and landlord-tenant disputes.
- Estate Planning & Probate: helping clients protect their legacy through wills, trusts, and efficient estate administration.
- Commercial Litigation: Representing businesses in contract disputes and other legal challenges.
The firm is available 24/7, understanding that legal emergencies do not adhere to standard business hours. Their attorneys are known for being accessible, often meeting clients at their homes or in the hospital if necessary.
Southbank Location
RTRLAW’s Jacksonville office is strategically located on the 12th floor of the Aetna Building on Prudential Drive. This prominent location on the Southbank of the St. Johns River offers stunning views and convenient access. With a track record of securing hundreds of millions of dollars in settlements and verdicts, RTRLAW is a trusted name for those seeking results-driven legal representation.
Specializing In
Personal Injury, Workers’ Compensation, Family Law, Real Estate Law, Estate Planning
Address & Location
Located on the scenic Southbank of Downtown Jacksonville, adjacent to the St. Johns River and the medical district.
Building Location
This office is located in Eight Forty One (historically known as the Aetna Building or One Call Building), a prominent 22-story Class A office tower built in 1955. It is situated adjacent to the Baptist Medical Center campus.
Suite Access
Enter through the beautifully designed main lobby of Eight Forty One. Take the building elevators up to the 12th Floor to access the office.
Parking Details
Visitors can utilize the large, multi-level 1,024-space parking garage on-site, which includes dedicated visitor spaces on the first floor, as well as multiple surrounding surface lots.
Public Transit
Served by JTA Route Skyway (Central/San Marco/Riverplace/King Ave); nearest stop is at San Marco Station.
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