Michael Hertz, Attorney - Roanoke, VA

Strategic Intellectual Property and Corporate Advocacy in Roanoke

In a competitive marketplace, safeguarding proprietary concepts and building sound contracts is vital for commercial success. Based at Wells Fargo Tower on South Jefferson Street in Roanoke, Michael J. Hertz serves as a principal at Woods Rogers Vandeventer Black PLC. Combining commercial acumen with IP insight, Attorney Hertz counsels startups, family businesses, and public corporations throughout Virginia.

Attorney Hertz earned his undergraduate degree from the University of Virginia and his law degree from Wake Forest University School of Law, where he served on the Wake Forest Law Review. Recognized in Best Lawyers in America and Virginia Super Lawyers, he provides seasoned guidance. When executives need a lawyer urgently to secure an IP portfolio, fight trademark infringement, or structure financing, Attorney Hertz delivers decisive representation.

Comprehensive Trademark Prosecution and Brand Defense

Your brand names and logos represent essential business assets. Functioning as experienced trademark lawyers and financial and IP lawyers, Michael Hertz delivers complete brand protection:

• Performing thorough trademark clearance searches to mitigate infringement liabilities prior to commercial launch.
• Filing and prosecuting trademark applications before the United States Patent and Trademark Office.
• Representing clients in contested opposition and cancellation proceedings before the Trademark Trial and Appeal Board.
• Negotiating favorable commercial licensing agreements, coexistence pacts, and brand assignment contracts.
• Halting trademark infringement, counterfeit distribution, and unauthorized online commerce through assertive enforcement actions.

Copyright Law and Proprietary Trade Secret Protection

From proprietary software code to media, intellectual property requires vigilant protection. Serving as dedicated copyright lawyers, Attorney Hertz assists innovators with comprehensive asset defense:

• Registering creative works with the United States Copyright Office to preserve statutory damage remedies.
• Establishing trade secret security protocols under federal and state uniform trade secrets statutes.
• Drafting and implementing comprehensive non-disclosure agreements, confidentiality terms, and employee intellectual property assignments.
• Advising emerging technology firms on software licensing models, data privacy standards, and digital rights management.

Business Formation, Contracts and Corporate Transactions

Beyond IP prosecution, Attorney Hertz provides corporate counsel across all company phases. Acting as trusted business formation lawyers and contract lawyers, he guides commercial growth:

• Structuring limited liability companies, joint ventures, and C-corporations to shield founders from personal liability.
• Drafting master services agreements, SaaS contracts, commercial vendor terms, and employment covenants.
• Guiding mergers and acquisitions, equity financing rounds, and asset purchase transactions for high-growth tech ventures.
• Collaborating with business litigation lawyers and business and real estate lawyers to prevent operational disputes before they arise.

Why Clients Choose Attorney Michael Hertz

When you prepare to hire an attorney in Roanoke, partnering with Michael Hertz provides distinct advantages:

• Extensive background representing startups, mid-market businesses, and multinational corporations since 2006.
• The institutional support of Woods Rogers Vandeventer Black PLC, one of Virginia largest law firms.
• Repeated peer honors in Best Lawyers in America and Super Lawyers for intellectual property and trade secrets law.
• Deep community dedication, having served on the boards of Ronald McDonald House of Southwest Virginia and Total Action for Progress.

If your enterprise needs to find a lawyer who combines commercial insight with intellectual property mastery, contact the Roanoke office of Attorney Michael Hertz at Woods Rogers Vandeventer Black PLC today to schedule a consultation.