New Hampshire Division of Travel and Tourism Development – Concord, NH

NH Division of Travel and Tourism Development

The Division of Travel and Tourism Development (DTTD) serves as the state’s official destination marketing organization. Located in Eagle Square in downtown Concord, this agency operates under the Department of Business and Economic Affairs. Its primary mission is to promote New Hampshire as a premier travel destination for domestic and international visitors, thereby driving economic growth through tourism expenditures.

Marketing and Promotion

The division manages the ”Visit NH” brand, executing comprehensive marketing campaigns that highlight the state’s natural beauty, recreational opportunities, and cultural assets. 🌲 Key Initiatives: They oversee the popular Foliage Tracker during autumn, promote tax-free shopping, and coordinate the Joint Promotional Program (JPP), which provides matching grants to local organizations for tourism marketing.

Industry Support and Resources

Beyond consumer marketing, the DTTD acts as a vital resource for the state’s tourism industry. They provide research data, economic impact reports, and educational opportunities to New Hampshire businesses. The office in Concord serves as the administrative headquarters where staff coordinate media relations, trade show appearances, and the distribution of official guidebooks and maps.

• Visitor Information: Production and distribution of the Official NH Visitor’s Guide.
• Research: Analysis of traveler trends and spending data.
• International Trade: Promoting the state to overseas tour operators and travel agents.