Connecticut Office of Tourism – Hartford, CT

Connecticut Office of Tourism

Statewide Marketing and Development

The Connecticut Office of Tourism, a division of the Department of Economic and Community Development (DECD), is headquartered in the state government complex at 450 Columbus Boulevard. This agency is the lead entity responsible for promoting Connecticut as a prime destination for leisure and business travelers. It manages the state’s official tourism brand, ‘CTvisit,’ and works to stimulate economic growth by attracting visitors to the state’s diverse attractions, hotels, and cultural institutions. The office collaborates closely with regional tourism districts and industry partners to develop strategic marketing campaigns.

Industry Services

• Marketing and Branding: Developing and executing multi-channel advertising campaigns to showcase Connecticut’s tourism offerings.
• Research and Data: Collecting and analyzing tourism statistics to track industry performance and guide decision-making.
• Industry Partnership: Providing resources, grants, and listing opportunities on CTvisit.com for local tourism businesses.
• Media Relations: Working with journalists and influencers to generate positive coverage of Connecticut destinations.

Office Function

This location serves as the administrative headquarters for the Office of Tourism. While it is not a traditional walk-in visitor center for tourists seeking maps or brochures (those are located at designated Welcome Centers along major highways), it is the hub for industry professionals, media inquiries, and strategic planning. The office is situated within a secure state building, requiring visitors to pass through security screening and present valid identification upon entry. The staff here are dedicated to supporting the tourism sector’s recovery and growth.